4. Discussion
Summarizing the research findings, we can conclude that the idea of corporate social responsibility in Polish
companies is still in the development phase. Declarative knowledge and real knowledge of the “corporate social
responsibility” term do not coincide. CSR is a novelty in many companies, approached warily. CSR activities are
perceived as aimed at gaining the trust of customers, improving the image and as a result, making financial profits.
At the same time, a large percentage of the respondents mention aspects such as the need for ethical action and
pursuing social and environmental policies. CSR activities translate into the company's image, as well as an increase
in its income. Companies take socially responsible action in order to gain customer trust and to improve the image.
This is a positive aspect leading to the implementation and promotion of corporate social responsibility. Only in a
small number of companies, especially large ones, CSR is a permanent habit. In Poland, companies are just learning
to manage social responsibility. For now, the idea of CSR is treated as an addition to the economic operation of the
company