What about the rewards? We looked earlier at the motivations for setting up a business. Many of the intangible rewards that arise from being in business happen because these motives are achieved.
•A sense of satisfaction
•Building something
•Being in control
•Making that first sale
•Opening a new location
•Employing more people
•Getting an industry award or good publicity
•Getting great feedback from customers
These are the kind of non-financial rewards that give entrepreneurs a buzz.
However, ultimately, it is the financial rewards that justify the effort and make taking the risk worthwhile.
You should also remember that there is a strong tradition of entrepreneurs who have built and sold one business for a substantial amount going onto build other successful businesses. They never lose the entrepreneurial buzz. Such people are called "serial entrepreneurs".