Cultural hegemony is a term developed by Antonio Gramsci, activist, theorist, and founder of the Italian Communist party. Writing while imprisoned in a Fascist jail, Gramsci was concerned with how power works: how it is wielded by those in power and how it is won by those who want to change the system. The dominant idea at the time amongst Marxist radicals like himself was that in order to attain power you needed to seize the means of production and administration — that is, take over the factories and the state. But Gramsci recognized that this was not sufficient. In his youth, he had witnessed workers take over factories in Turin, only to hand them back within weeks because they were unsure what to do with the factories, or themselves. Gramsci had also observed the skill of the Catholic Church in exercising its power and retaining the population’s allegiance. Gramsci realized that in order to create and maintain a new society, you also needed to create and maintain a new consciousness.