After Marvin's passing, his older brother, Alfred, was named as the company's president. Alfred had served as the company's head of manufacturing since he joined the company in 1964 and was intimately involved in all aspects of the business. Alfred led the company with his strong, enthusiastic presence, guiding the business through hard and uncertain times. When asked how to be successful at Schwan, Alfred quoted Marvin: "Work hard, help one another, grow in every way, be enthusiastic and have integrity in everything that you do." That statement became the basis for the company's current core values of growth, hard work, helping one another, enthusiasm and integrity.