McDonald's French operation raised the ire of the parent company when it ran a print ad in a women's magazine quoting a nutritionist's suggestion that kids shouldn't eat at the restaurant more than once a week. While the ad was meant to promote McDonald's and seems reasonable since the French only visit quick-service restaurants every two weeks on average anyway ,such a campaign would have been heresy in the United States. McDonald's Corp later issued a statement claiming that "the majority of nutritionists" believe McDonald's can fit into a balanced diet. Later, the company recruited a pair of French nutritionists who declared the Big Mac and cheeseburger healthier than traditional French fare such as quiche.