Plastics are an essential part of most Fast Moving Consumer Goods’ (FMCG) packaging; however, plastics could pose a significant threat to
environment. As FMCG packages are characterized by short life spans and high turnover rates, FMCG packaging is contributing to enormous
amount of plastic pollution. On the other hand, companies attempt to differentiate their FMCG packaging through value creation from
consumer experience and product quality. The paper presents the development of a supporting tool for design engineer to evaluate the design
with the balance of environmental impact, material cost and value creation of the FMCG packaging. A simplified version of pairwise
comparison is proposed to evaluate different packaging designs. A case study is presented to illustrate the proposed methodology.