Managers began bringing online operations back under the umbrella of the traditional business so that functions such as marketing, merchandising, and purchasing could be handled more efficiently. The autonomy, flexibility, and focus of the spin off was an advantage during the startup phase, but the organizations later gained efficiencies by bringing the web business back in house for better coordination with other departments. Another approach to creating a separate business is to enter into a joint venture or partnership. Particularly for companies that have little Internet experience, forming a joint venture with an experienced partner can be more successful than going it alone. For example, in2011, Belle International Holdings Ltd., China’s largest retailer of women’s shoes, formed a joint venture with Baidu, the largest Internet search provider in China, to launch a business selling shoes online.