Our research also complements existing findings on self presentation to friends versus strangers, which has focused primarily on offline social interactions. Tice et al. (1995) find that in personal interactions people tend to be less selfenhancing with friends than they are with strangers to avoid being perceived as arrogant or boastful. We find that people experience greater self-esteem when they focus on the image they are presenting to strong ties in their social networks. Social network use has little effect on their self-esteem when they focus on the image they are presenting to weak ties in their social networks. This suggests that even though people are sharing the same positive information with strong ties and weak ties on social networks, they feel better about themselves when the information is received by strong ties than by weak ties. Additionally, this suggests that the same focus on being modest around strong ties may not manifest itself in online social network environments.