ABSTRACT
The paper deals with the practical issues which exist in the supply chain of rice. The paper discusses
various issues related to collaboration at downstream end of the supply chain, inventory management,
demand consolidation and inventory reduction. While dealing with the supply chain issue it also gets into
deal with the various procurement issues and finally a re- designed supply chain model has been proposed.
KEYWORDS
Demand Consolidation, Collaboration, Milk Run Routing System, Inventory Management, Supply Chain
Redesigning