Analyses Of Toyota Motors Internal And External Environment Marketing Essay
The report aim is to recognize the business surroundings and several types of the automobile industry. To investigation the Porter five forces and further analysis of the Toyota motors internal and external environment by SWOT and PESTLE analysis.
2. Introduction and history of Toyota motors
In 1937, Kiichiro Toyoda founded the Toyota motors. Toyota was established in Japan by setting up parts plant in the origin country and around the world. In 1964 the American operations was set up first in Canada and the manufacture of automobiles like cars and trucks were done. Toyota launched a Lexus as luxury car line in 1988 in which high class quality was preferred. First hybrid car Prius was innovated by Toyota and even Lexus SUV were manufactured in 2004. The headquarters of the company is in Aichi, Japan. By 2010 around 306,254 people were directly employed the multinational company Toyota around the world. Toyota is the world second largest producer of automobiles in the world.
3. Literature review
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