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You are in control of any personal information you provide to us through our Online Services. If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us or on behalf of our business partners, you can let us know by contacting us at the email or postal address listed below.
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5. Cookies
A "cookie" is a text file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser. Like most websites, McDonald's uses cookies for a variety of purposes in order to improve your online experience. For example, we track the total number of visitors to our Sites on an anonymous aggregate basis. We may also employ cookies so that we remember you when you return to the Site, to keep track of the items in your shopping cart if you purchase merchandise online, to administer certain contests and sweepstakes and to help customize your McDonald's web experience. We may associate personal information with a cookie file in those instances. Both we and others (such as out advertising networks) may collect personal information about our visitors’ online activities, overtime and across third-party websites, when using our Online services.
Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of this Site.
California Business & Professions Code Section 22575(b)(as amended effective January 1, 2014) provides that California residents are entitled to know how McDonald’s responds to “Do Not Track” browser settings. McDonald’s does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.
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6. Targeted Advertising
On our Online Services, we may collect information about your online activities for use in providing you with advertising tailored to your individual interests. This section of our Privacy Policy provides details and explains how to exercise your choices.
You may see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other technologies. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect includes information about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Online Services and on third-party websites that participate in the ad networks. This process also helps us evaluate our marketing efforts. You can opt out of delivery of targeted advertising to you by multiple companies by visiting:
www.aboutads.info/choices,
www.networkadvertising.org/managing/opt_out.asp or,
www.evidon.com.
Please note that even if you opt out, you will continue to receive advertisements, but they will not be tailored to your specific interests.
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7. Links to Other Sites
We may offer links to sites that are not operated by McDonald's Corporation. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies is subject to their privacy policies.
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8. Other McDonald's Online Services
All McDonald's Online Services operated by McDonald's Corporation will adhere to this Privacy Policy. The policies of some McDonald's Sites or Mobile Apps may vary, however, because of local customs, practices or laws or due to circumstances unique to that Site. In all cases, however, Online Services operated by McDonald's Corporation will honor the commitments to our customers set forth in this Policy regarding the collection and use of personal information.
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9. McDonald's Franchisees
Many McDonald's restaurants are owned and operated by franchisees, who are independent businessmen and women. Some franchisees also operate websites or provide mobile device applications. These web sites and apps are not operated by McDonald's and are not subject to this Privacy Policy. Please review the Privacy Policy of each site and mobile app to deter