To recommend optimum travel times and modes of transport that meet budgetary limitations, the factors that need to be considered are customers’ needs and their budgets because transport mode depends on customers’ budget. Agencies can cut inessential services to reduce costs; for example, they would use low cost airlines instead of normal flights, or use trains to travel in the destination country. This may be less convenient but also reduces costs. The volume of customers also needs to be determined. If the volume is high they can use effective modes of transport at reasonable cost because the cost of the service will be shared among a higher number of customers.
It is important to offer viable alternatives within the budget. If the budget is low but tourists want to go a long way or visit many places, travelling independently would be the best choice, but with plans from the travel agent. There is a kind of tour called “independent tour” in which travellers travel by themselves while using the agent to book air tickets, transport and hotels. The tour will be well planned by experts but the cost is low because they eliminate services like guided tours in order to keep the cost down.
The ability to identify and evaluate customer expectations is helpful in ensuring that a company’s customer service reputation can be strengthened.
The benefits of meeting customer expectations are that those customers are more likely to become loyal repeat clients, thereby increasing sales. Furthermore, additional business will be generated via these satisfied customers who attract friends by word of mouth.