In the early years of online content, multiple surveys found that majorities of the Internet audience expected to pay nothing for online content although equally large majorities were willing to accept advertising as a way to pay for free content. In reality, on the early Wed, there wasn't much high-quality content. By 2014,
consumer behavior and attitudes towards paying for content had greatly changed. until Internet services such as iTunes arrived in 2007, few thought the "fee" model could compete with the "free" model, and most Internet aficionados and experts concluded that information on the Internet wants to be free. Cable TV systems (networks themselves) offer a totally different history: they always charged for service and content, and cable executives, investors, and TV experts never thought information wanted to be free. Neither did the Hollywood and New York media companies that paid for and provided the content to television and movie theaters. In 2014, millions of Internet users pay for high-quality content delivered on a convenient device such as a smart-phone ,tablet computer, or e-reader or using Internet TV services Like Netflix, Apple TV, or Amazon.