the problem is that more often than not these free kid-friendly sites are also extremely brand-friendly and advertising-friendly. Take, for instance, “advergames,” popular digital destinations for members of Gen Z. As the name suggests, an advergame is a hybrid of two different types of media, and it’s that dual nature that makes advergames (which often include harmless diversions like mazes, memory challenges, puzzles, and cute racing circuits) so sneaky: kids recognize the “game” part readily enough. The “adver” part? Not so much.