Sales Promotion Tools (cont’d)
Trade Show Exhibits
Provide hands-on experience with products at less
cost than personal selling.
Making Trade Show Exhibits Effective
Check out the trade show’s history.
Prepare a professional-looking display.
Have a sufficient quantity of literature on hand.
Make sure you have a good product.
Do pre-show promotion.
Have a giveaway or gimmick.
Train booth personnel.
Follow up!