The two brothers started to argue about the future of their cereal. John wanted it to be part of his health center only while will wanted to start a cereal company This argument turned brother against brother and they stopped working together In 1906 Will opened his own cereal company called the Toasted Corn Flake Company and started to sell corn flakes By 1907 his company was producing 2,900 cases of cereal every day. Will in creased sales of his cereal all the time, spending millions on advertising.
Will Kellogg and his son worked together in the company. But they argued a lot, and in the end Will told his son to leave. By 1948 the Kellogg Company had sales of more than $100 million will Kellogg made millions of dollars but he continued to live a simple life He lived in a simple two story house and preferred to give most of this money to help others especially children In 1930 Will Kellogg had started the Kellogg Foundation to help children Will Kellogg died in 1951 at the age of ninety one He worked until the end of his life at the foundation His company had become the worlds largest producer of ready to eat cereal as the result of an accident. People continue to eat cereals because all they need is a bowl a spoon some milk and a box of cereal.