exceeding the Dietary Guidelines for Americans recommended
daily intake by nearly one and a half times (U.S. Department of
Agriculture, 2010). Because high sodium intake is associated with
a number of negative health outcomes, including hypertension,
there is wide support for population-wide dietary salt reduction
via an industry-level approach (Institute of Medicine, 2010). In
addition to evidence indicating consumers are generally unin-
formed about what constitutes salt intake within healthy limits
(International Food Information Council, 2011) and that salt added
to foods at home is a minimal contributor to overall intake
(Beauchamp, Bertino, & Engelman, 1987), the highest proportion
of dietary salt comes from processed foods (Mattes & Donnelly,
1991). Taken together, this evidence suggests the most effective
intervention to reduce salt intake on a national level would be
one that minimized salt during food manufacturing, before
consumer point of purchase