B2C e-commerce is a virtual economy; let the flow of the network economy, flow of information technology and flow of electronic information be together. Make business, advertising, ordering, purchase, payment and authentication physical & transaction processing virtualization and informatization. But logistics is the entity transfer. So the “real” is a part of “virtual is not an appropriate saying. But it may be more appropriate saying that the relationship is a corresponding “actual situation”. Cho et.al, (2008)