Personal life[edit]
Persson is a founder of the Mentor Foundation, a nonprofit organisation that combats substance abuse among young people.[6] He is a supporter of Djurgårdens IF and is co-funding a foundation for the club.[citation needed] Persson enjoys downhill skiing, tennis and golf. He owns properties in London, Paris and Stockholm and, in 2009, acquired the 21-cottage village of Linkenholt in Hampshire, England.[6]
Persson attended the University of Stockholm and still lives in Stockholm, Sweden with his wife, Carolyn Denise Persson. They have three children and, in 2009, his son, Karl-Johan Persson, took over as president and chief executive of H&M.[7]