Clearly, advertising represents “big business” in the United States and can have a significant effect on young people. Unlike free speech, commercial speech does not enjoy the same protections under the First Amendment of the Constitution.90 Advertisements can be restricted or even banned if there is a significant public health risk. Cigarette advertising and alcohol advertising would seem to fall squarely into this category, and ads for junk food could easily be restricted.91
One solution that is noncontroversial and would be easy to implement is to educate children and teenagers about the effects of advertising—media literacy. Curricula have been developed that teach young people to become critical viewers of media in all of its forms, including advertising.92–94 Media education seems to be protective in mitigating harmful effects of media, including the effects of cigarette, alcohol, and food advertising.93–96
Clearly, advertising represents “big business” in the United States and can have a significant effect on young people. Unlike free speech, commercial speech does not enjoy the same protections under the First Amendment of the Constitution.90 Advertisements can be restricted or even banned if there is a significant public health risk. Cigarette advertising and alcohol advertising would seem to fall squarely into this category, and ads for junk food could easily be restricted.91One solution that is noncontroversial and would be easy to implement is to educate children and teenagers about the effects of advertising—media literacy. Curricula have been developed that teach young people to become critical viewers of media in all of its forms, including advertising.92–94 Media education seems to be protective in mitigating harmful effects of media, including the effects of cigarette, alcohol, and food advertising.93–96
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