5.2 Trust and Execution
5.2.1 Run Continuous A/A Tests
Run A/A tests (see Section 3.1) and validate the following.
1. Are users split according to the planned percentages?
2. Is the data collected matching the system of record?
3. Are the results showing non-significant results 95% of the
time?
Continuously run A/A tests in parallel with other experiments.