Don’t identify your counterpart’s home culture too quickly (common cues such as an accent may be unreliable)
Beware of the Western bias toward ‘doing’. Ways of being, feeling, thinking and talking can shape relationships more powerfully than doing.
Counteract the tendency that exists to formulate simple, consistent and stable images.
Don’t assume all aspects of culture are equally significant.
Recognise norms for interactions involving outsiders may differ from those for interactions between compatriots
Don’t overestimate your own familiarity with your counterpart’s culture.