Misleading to a material degree. In some cases consumers are misled by advertisements that are economical with the truth. A car was advertised-as having one previous 'owner'. Strictly this was true,
But it had been owned by a leasing company, which had leased it to five different users. The divisional court held this was misleading and caught by s. 3(2) of the Trade Descriptions Act (R. Vs. South western Justices ex parts London Borough of wandsworth, the times, 20 January 1983)