Gucci warns Hong Kong shops on paper fakes for funerals
Paper model. In the belief that relatives of the deceased to use in the afterlife.
Demand for these products is highest during the Qingming "tomb-sweeping" festival, which happened last month.
The shops were sent letters but there was no suggestion of legal action.
In Hong Kong, some of the shops that had reportedly received the letters had removed their Gucci wares. But other brands, including Louis Vuitton, Yves St Laurent, Burberry and New Balance were still on sale.
In my opinion, i think it is a belief of some group of people. For the normal people they might think it is a normal thing Sometimes it was wrong for the business because it is a brand that everyone know and it will has bad image for Gucci