This paper details the approach used to construct a questionnaire
to measure wellness response to foods and ingredients. The
questionnaire contains five dimensions of wellness and nine terms
(seven positive, two negative) within each of the dimensions. The
paper presents the development and initial validation of the tool
under different sensory test conditions: internet surveys used to
test a product names, and CLT’s used to test aromatics or prepared
foods. While consumers associated the physical state more
strongly with the term wellness, we found that different stimuli
may impact different dimensions of wellness, therefore the need
for a balanced set of questions. This research demonstrates the
flexibility this questionnaire may offer and the potential for various
commercial applications.