In Year 11 the Internet Market will account for 6% of total branded footwear demand.
As an alternative to entering your estimate of the industry average effort for each competitive variable in a given region, you may raise/lower the expected competitive effort region-wide for all the competitive variables using the two selections below.
Adjust Competitive Intensity for.
Change in Industry Average S/Q Rating from Previous Year.
Percent Change in Competitive Impact of All Other Factors from Previous Year.
Reset Industry Averages on the Forecast Screen to Previous-Year Levels.
Keep in mind that a positive change in the competitive impact of all other factors represents a decline in the industry-wide average prices and delivery times but an increase in advertising, rebates, etc. Conversely, a weaker competitive intensity (a negative percentage change) signals higher industry-wide prices and longer average delivery times but decreases in the other industry averages. For more information on this feature see the Help page assiciated with the Sales Forecast
Proposed
Marketing
Effort