conduct a large-scale survey and find that BRQ is anteceded by eight (passionate attachment, intimacy, self-connection, nostalgic connection, love, partner quality, personal commitment and trust) instead of six relationship components as Fournier (1998) proposes. Moreover, the eight dimensions in tandem with brand personality typology (competent, sincere, exciting, sophisticated and rugged) exert influences as two first-order constructs of brand relationship quality. supportive, socio-affective, emotional and behavioral dimensions that the BRQ framework conceptualizes.