The company is based in Villanova d’Espoia in Barcelona, where 250,000 upmarket sports footwear and streetwear models are produced annually by more than 50 artisan shoemakers. These footwear experts control the manufacturing process, from machining and finish to the manual phases of the most sophisticated designs.
The distinctive “X” logo in the middle of the shoe comes from a period in Spain’s history when Catalan companies often had limited resources and a need for simple designs that were easy to produce consistently. It has become an instantly-recognizable trademark around Europe and a reflection of the Catalan culture that combines hard-work and excellent with the creative spirit for which Barcelona is known.