Growth in the Top and Bottom Lines of the Business
With the SAP ERP, products module, and exchange infra- structure, Under Armour increased both its top line—grow
in sales—and bottom line—growth in net income. With automated ATP processes, the data is reliable and inventory management is efficient and lower cost. Multiple currencies and companies are supported. Managers have a clear view of timely data to drive better decisions and business performance.
On July 28, 2009, Under Armour announced positive financial results for the second quarter (Q2) of 2009—a time when most companies’ sales were being hurt by the recession. Consolidated net revenues for Q2 increased 5.1 percent to $164.6 million, and net income increased 4.7 percent. The apparel division’s net revenues increased 16.5 percent while direct-to-consumer net revenues grew an impressive 36.6 per- cent during Q2. CEO Kevin Plank stated about Q2, “Our results this quarter demonstrate our continued ability to suc- cessfully manage our business.”