Below are the steps to presenting a clinical study with impact:
1. Introduce the title of the study, journal and the lead investigator/author
– If the journal or investigator is highly reputable and well regarded, emphasize these to the HCP
2. State the design and objective of the study
3. Share the results only as needed to back up your claims or clarify a question
– If speaking about information in the Discussion section of the clinical paper, ensure that you present this as the author’s opinion and conclusions rather than a fact proven through the clinical study
4. Ask the HCP to share his/her opinion of the data presented and how this information may impact his/her perceptions, beliefs, and/or actions