In the commonplace sense, this feeling of inaccessibility and the resulting campaign for social knighthood would arise when average first-jobber Joe walks through Siam Paragon to ogle over the beautiful Zenith tourbillions, the classic pristineness of a Patek Philippe Calatrava, or a slim-bodied jaeger-LeCoultre, and then saunters over to the more affordable kiosks, realizing that he has a long road ahead of him.