In a more wide‐ranging survey, Bikes Belong found the following:
• More than 1,700 U.S. recreational road riding events were organized in 2008
• More than 1 million Americans participated in recreational road riding events
in 2008
• Total 2008 revenue from recreational road riding events topped $240 million
• Two‐thirds of these ‘08 rides were tied to a cause, raising nearly $200 million
• Riders spent nearly $140 million on food, lodging, and other purchases at
these events