In June 2007, Lacoste introduced their very first e-commerce site for the U.S. market.
In September 2010, Christophe Lemaire stepped down and Felipe Oliveira Baptista succeeded him as the creative manager of Lacoste.
Hayden Christensen is the face of the Challenge fragrance for men.
René Lacoste Foundation is a community program developed to help children be able to play sports in school.