Spreading the News About Your Business
Impressions and reach. An impression is a view of your post, or the number of times it showed up in someone’s feed
Follower growth. If you notice one particular post or promotion attracts a lot of followers, create more of those posts or offers.
Sentiment. Track sentiment by searching for your company name or username followed by words like “love,” “best,” “sucks,” or “fail.”
Increasing Traffic to Your Website
Start tracking which social network posts drew people to click your URL and which, if any, posts led directly to lead generation or purchasing.
Forming a Community
Forming community creates a network of brand evangelists and potential repeat customers. You should ask followers to fill out surveys, answer questions, or share photos or videos of themselves using your products if you have enough followers, so people can ask questions about your company or products.
Don’t Try to Beat the Big Guys