Steps 1 to 3 should be a combination of the extrinsic and intrinsic motivation of the network. Extrinsic motivation by creating conditions and creating means is controllable, but does not facilitate developments which are lasting and complex, such as culture changes in a sector. Intrinsic motivation, appealing to inner values and needs, contributes to more complex developments, but often is difficult to steer and make objective. A good mix of both motivations is the basis for a successful execution of the development model. A successful contemporary approach of creative tourism starts not only with redefining the meaning, but above all with the right approach towards the creative network in which the municipal centre should take its own specific place among smaller and medium sized cities.