Foucaultian governance, to greatly simplify a concept that is quite nuanced, refers to the reduction of social problems to an aggregate of individual problems. Doing this skillfully transfers responsibility for developing solutions from society as a whole onto individuals; a move that, in turn, supports the very system responsible for their ill health in the first place. As good consumer-citizens we are therefore taught to shop our way to safety, happiness andsustainability by buying, in the case of environmental problems, eco-friendly products, and in the case of the obesity epidemic, weight loss pills and diet plans.