C. Understanding Electronic Commerce (E-commerce)
One of the most commonly used data mining techniques for E-commerce is finding association rules between a set of co-purchased products, dynamic set, technology, applications, and business processes that connect corporate, consumer, and certain communities through electronic transactions and trade in goods, services, and information that will be conducted electronically [6].
Recommender systems are used by E-commerce sites to suggest products to their customers. The products can be recommended based on the top overall sellers on a site, based on the demographics of the customer, or based on an analysis of the past buying behavior of the customer as a prediction for future buying behavior. Broadly, these techniques are part of personalization on a site, because they help the site adapt itself to each customer. Recommender systems automate personalization on the Web, enabling individual personalization for each customer. Personalization to this extent is one way to realize Pine’s ideas on the Web. Thus, Pine would probably agree with Jeff Bezos, CEO of Amazon.com™, when he said “If I have 2 million customers on the Web, I should have 2 million stores on the Web” [8].
C. Understanding Electronic Commerce (E-commerce)One of the most commonly used data mining techniques for E-commerce is finding association rules between a set of co-purchased products, dynamic set, technology, applications, and business processes that connect corporate, consumer, and certain communities through electronic transactions and trade in goods, services, and information that will be conducted electronically [6].Recommender systems are used by E-commerce sites to suggest products to their customers. The products can be recommended based on the top overall sellers on a site, based on the demographics of the customer, or based on an analysis of the past buying behavior of the customer as a prediction for future buying behavior. Broadly, these techniques are part of personalization on a site, because they help the site adapt itself to each customer. Recommender systems automate personalization on the Web, enabling individual personalization for each customer. Personalization to this extent is one way to realize Pine’s ideas on the Web. Thus, Pine would probably agree with Jeff Bezos, CEO of Amazon.com™, when he said “If I have 2 million customers on the Web, I should have 2 million stores on the Web” [8].
การแปล กรุณารอสักครู่..
