Finally, there is emerging evidence that a youth culture has
developed around youth media use (Oksman & Turtiainen, 2004;
Tulane, 2012; Tulane et al., 2015b). Young adults in this study
hinted at the rules and values associated with Snapchat use in
interpersonal relationships. They also highlighted that parents
often did not see the value of the technology or did not know how
to work within the unspoken rules surrounding new media. A
helpful line of research would be to further identify the rules,
values, and mores embodied in this youth culture. Documenting
the youth culture empirically may help parents and other adults
who desire to provide support/intervention for young adult
interpersonal relationships to have more successful cross-cultural
interactions, because learning accurate information about a culture
is one way to enhance cross-cultural competence (Lynch &
Hason, 2011).