Finally is about the relationship about consumer behavior and, Marketing has made significant progress in terms of segmentation, positioning and targeting of the product. In this progress is included the core aspect consumer behaviors of using Facebook. The study of such behavior is a necessity to the business about Facebook, regarding this it is interesting the analysis of consumer behavior in purchasing technological products. There are several cases of companies is not only in the technical firm and leading market research in order to understand how they can maintain the loyalty of existing customers and new.
Marketers must use research to gain total understanding of the situation that they have to face. With this tool they can deduce the needs of consumer. The research is the basis from which to understand the market conditions; without adequate research is likely to fail in the launch of the product and consequently a loss of image quality of the Facebook