When you watch a movie or TV program, superficial and even deep feelings and
emotions are elicited, such as excitement, anger, laughter, relaxation, love, whimsy, or even
boredom. These emotions are often triggered or heightened by the mood created by specific
visual scenes, the actors, and/or the background music. A video can have a strong effect on
your mind and senses. It is so powerful that you may download it off the Internet or order the
DVD from Amazon along with the CD soundtrack so you can relive the entire experience
over and over again. This attraction to videos extends to movies, TV programs, commercials,
and music videos. So how can faculty in all courses use video clips as an instructional tool
so their students can experience the powerful cognitive and emotional impact they can
provide? Quite possibly those students eventually may want DVDs of their classes.