GI is a form of intellectual property that ties a specific region or location to the product produced there. No coffee grown elsewhere can claim to be Doi Tung coffee, so the brand is secure and the value of the product is raised. Other examples of GI registered products include Parma ham, Parmigiano cheese, Cognac, and Champagne. By attaining GI registration, the brand identity of Café Doi Tung is secured for future local generations who will take charge of the business.