What’s inside: An introduction to online advertising, a brief history
following the development of the Internet and an exploration of how it works. We
look at types of display advertising, payment models, advertising networks
and exchanges. We also explore ad servers and what they do and learn more
about how tracking works. We put it all together and take a brief look at the
future of online advertising followed by an exploration into its advantages and
disadvantages. Finally we include a summary, a look at the bigger picture and
end off with a case study.