A casual and carefree trend that brings a dash of country romance to the city, with a fresh take on florals and a youthful edge.
CAREFREE | POETIC | CONFIdENT
This youthful, carefree story brings romantic ideas of country living into the urban environment. Both introspective and outgoing, it unites indoor and outdoor styling through a poetic, imaginative perspective that is underpinned by a quiet urban confidence.
FEMININE | BLURREd | REFRACTEd
Flower motifs and prints are subtly altered, screened and filtered to create new, modern perspectives on traditional patterns. The result has a painterly quality that feels traditional, but has been created through layered applications of mixed media, digital and analogue.
ESSENTIAL I LAZY I ROMANTI
inspired direction for lounge styling. Essential sportswear basics and old favourites are layered and gently updated with soft understated prints in an approach that is less about fashion and more concerned with pure self-indulgent comfort.
YOUTHFUL I OUTDOORS I OPEN-MINDED
or a new generatIon, mixing it up with out-of context details, bolder colours, odd graphics and prints. The look is easy and creative, evoking a country feeling with an urban attitude.