The powerful potential of demand management
Accession Number: 01344599
Record Type:Component
Availability: Available from Northwestern University Transportation Library through interlibrary loan or document delivery
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Order URL: http://worldcat.org/oclc/729253664
Abstract:
The ability to see customer demand and align it with your supply chain--what's called demand management--has become a truly crucial capability. But many supply chain managers still struggle with building this capability in their organizations. A new survey uncovers the challenges they typically face and points to opportunities for successfully overcoming them.
OCLC:
729255109
Language:
English
Authors:
Shea, Michael
Gilleon, Berry
Pagination:
p. 18-27
Publication Date:
2011-5
Serial:
Supply Chain Management Review
Volume: 15
Issue Number: 3
Publisher: Reed Business Information
ISSN: 1521-9747
OCLC: 37881158
Serial URL: http://www.manufactoring.net/scm/
Period Covered:
May/June 2011
Features:
Illustrations
TRT Terms:
Demand; Management
Subject Areas:
Administration and Management
Source Agency:
Northwestern University Transportation Library
Files:
TLIB
Last Modified:
Jul 18 2011 12:18PM
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