The planned objectives of this chapter are to:
explain the need to coordinate processes, and the opportunities for
collaboration between partners within supply chains;
show how the management of supply chains can be leveraged by
improving new product introductions, promotions, product ranges and
replenishment;
identify methods for implementing collaborative planning between
supply chain members;
develop a framework for managing the supply chain.
By the end of this chapter, you should be able to understand:
the benefits of collaboration within supply chains;
ways to improve responsiveness to the end-customer;
key aspects of managing the supply chain