• Tagging must fit within a discursive conversation: We infer
that users are more inclined to contribute to the online catalog
system when their contributions are embedded within a discursive
conversation, a conversation between different social
contexts and actors who have a connection to the object being
presented. Diverse tags can serve as a mechanism by which
the objects stimulate new interactions between different
expert communities, and between museum visitors and
those expert communities. The tag is therefore not the
exhaustive representation of the object but the conduit for
interaction between users and a deeper sharing of context
behind the object.