From the present study, managers involved in product development and companies
might learn that they should regularly analyze how they are allocating their attention
toward different types of issues and projects, and consider how – and why – they
design and frame their decisions in certain ways. Actual attention patterns might differ
greatly from both company checklists and what normative research has prescribed,
and for good reasons. Responsible product development managers and decision
makers should be aware of the consequences of their present distribution of attention
toward certain projects, issues, and phases or if they should try to develop alternative
meeting designs to stimulate a deliberate focus on certain aspects of projects.