Proposition 5: EOC program ranked competitors will have lower turnover rates than competitors without EOC programs
It can be argued that the mere possession of top talent by an organization results in higher profitability.
Therefore, organizations employing a strategy designed to achieve a ranked EOC program should be more profitable than other competitors in their industry.
Moreover, there is evidence that that supports a strong link between a decrease in employee turnover and increase in sales, market value and profitability.
Therefore, assuming propositions 4 and 5 hold true, then an obvious extension is that EOC will be more profitable.
Proposition 7: EOC program ranking will be positively associated with profitability
Conclusion
This area of research is ripe with opportunities to decipher the concept of employer-of-Choice as astrategy for increasing competitive advantage.
While the popular press has made significant claims to its advantages- they are only assumptions.