The RBV and NRBV allow analysis of the effect of R&D, in
particular the effect of green R&D investment, on environmental
and financial performance. As discussed previously, a firm's environmental
performance and R&D possess characteristics of both
the RBV and the NRBV, making them key resources that will allow a
firm to achieve superior environmental and financial performance.
Given the importance of these resources to a firm's performance,
recent studies claim that R&D must be included to accurately
measure how corporate social responsibility affects a firm's economic
performance. This investigation adopted both R&D and
green R&D for eco-innovation. Since existing studies have not
provided a clear distinction between R&D and green R&D,
measuring the relationship between R&D and eco-innovation is
difficult. That is, how general R&D made a signification contribution
to environmental and financial performance is very unclear.
Thus, with the aim of giving better explanations for the link between
green R&D and carbon emissions, this research focuses on
green R&D, which specifies R&D activities for eco-innovation in
product, process, and operational efficiencies.
The RBV and NRBV allow analysis of the effect of R&D, inparticular the effect of green R&D investment, on environmentaland financial performance. As discussed previously, a firm's environmentalperformance and R&D possess characteristics of boththe RBV and the NRBV, making them key resources that will allow afirm to achieve superior environmental and financial performance.Given the importance of these resources to a firm's performance,recent studies claim that R&D must be included to accuratelymeasure how corporate social responsibility affects a firm's economicperformance. This investigation adopted both R&D andgreen R&D for eco-innovation. Since existing studies have notprovided a clear distinction between R&D and green R&D,measuring the relationship between R&D and eco-innovation isdifficult. That is, how general R&D made a signification contributionto environmental and financial performance is very unclear.Thus, with the aim of giving better explanations for the link betweengreen R&D and carbon emissions, this research focuses ongreen R&D, which specifies R&D activities for eco-innovation inproduct, process, and operational efficiencies.
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