Related: The Use Of Communication Technology For Organizational Communication
Strengthen of customer relationship: With the use of communication technology, your customers will have more than one channel to contact you and voice out their concerns as regards to your service of products. For example. A business can set up a website for its services, through this website; customers can contact the business using the contact system on the website. On most service based websites, they include ‘’Send us feedback’’ option, which allows customers suggest areas of improvement in a service. This communication and exchange of ideas helps the business structure their service basing on customers needs.